So Dan Lyons, from Fake Steve Jobs fame, is quitting blogging because the financial reward hasn’t been big enough.
Moneyquote:
…Over the course of that entire month, in which my site was visited by 1.5 million people, I earned a whopping total of $1,039.81. Soon after this I struck an advertising deal that paid better wages. But I never made enough to quit my day job. Eventually I shut down—not for financial reasons, but because Steve Jobs appeared to be in poor health. I walked away feeling burned out and weighing 20 pounds more than when I started. I also came away with a sneaking suspicion that while blogs can do many wonderful things, generating huge amounts of money isn’t one of them.
Actually there is money to be made from blogs, no matter how crazy it may sound, but two domains are not profitable. Blogging about blogging and snark. In the first category there are some exceptions to be found, but the latter is a money burning hole.
The problem with snark is that no company wants to be affiliated with this topic and that’s it. Nothing more needs to be said about that topic. Snark is out, snark is unprofitable and snark only works when anonymous. Snark belongs in the fun department, not in the professional one.
