As tradition requires, every personal site About page seems to require this almost compulsory disclaimer nowadays. And who am I to break traditions?
Thus here it comes.
This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.
And to emphasize this, here’s even more.
If I say something stupid on this site… know that I hold the intellectual copyright on said stupidity. Challenge me, call me an idiot but the stupidity is MINE!
With that out of the way, it is now safe to say that I’m currently Entrepreneur in Residence for Leo Burnett, more specifically at Leo Burnett Manila.
Responsible to identify new opportunities, I also collaborate with the traditional agency departments, both to improve processes and to innovate thinking, to create an entrepreneurial culture.
Otherwise, there isn’t much you should know about me. I’m a web nerd, previously online security consultant for a major credit card company and several of the largest software houses in the world.
I have travelled Europe and used to blog almost everything. Since then I’ve gotten smarter. And for a ‘nerd’ I surprisingly understand what most people, Joe and Jane Average, want. I do not live just Tech.
Lean in methodology since long before Eric Ries coined the term, user feedback and validation is what drives me. Efficiency whenever the Lean methodology fits the model and can be applied.
In 2010 I was Product Manager at Rogue Network Solutions, a stealth startup specialized in search engine development and verticals, creator of Recipe Finder.
At the same time I also managed the blog network, Splashpress Media, a network with more than 100 sites and several tens of authors, delivering millions of views every month.
Early 2009 I became CEO at Splashpress Media, AKA Chief Strategist, and ‘Emeritus’ Editor of BloggingPro, one of the longest standing news sites about blogging and blogging software. After joining the network as Editor at Large in 2006, I became a regular guest lecturer about all things blogging, online publishing and social media, at universities across the UK.
I am known as a no BS author but I prefer to think of myself as online columnist, not a reporter. My main topics of interest are
blogging online publishing, Apple and tech in general.
I do not hesitate to call out bloggers to raise their game because only if they work hard at improving online publishing standards, will they truly be considered a competitor to Old Media.
You don’t need to be the best writer to be a successful blogger but you do need to write a ‘column’ with every single piece you write.
I don’t think that blogger is an appropriate term and do not wish to be labeled as such. In the immortal words of John Gruber:
There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb.
It is not. The verb is writing. The format and medium are new, but the craft is ancient.
Even more so, in 2013 there is no to little escape to the words of Paul Boutin:
Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.
Here on iFranky I share my opinions on the state of almost everything and occasionally I even share some insight in my personal life. As mentioned before, I am not the best author but do understand how both tech minds and ‘the plebs’ think. I pride myself on being a free thinker and needing very little time to understand what new evolutions could implicate. You can easily follow my featured
recent past writings here.
iFranky also has a collection of quotes, interesting thoughts, mainly about online journalism and the online life in general, I find elsewhere.