Commentary, Real Life

Don’t Spend on Swag for Me. Donate it to a Good Cause Instead

AKA You can keep your loot bag.

Publishing about tech, and previously gadgets, I regularly get invites to press events. As I have come to experience over the years, not only locally, it seems almost compulsory that the organizer of said events will not only spend money on feeding the attendees but also on an obligatory bag of loot swag.

Which caused even issues nobody truly cared about, with the exception of a certain PR event organizer.

While I get that most brands will gladly promote their own brand, with merchandise, this should not be given to those who make a living out of covering the news, or those who can earn from this – whether directly as an employee or indirectly via advertising. The merchandise should obviously be given to potential customers, rather than us. Continue reading