Commentary

F8, Did Facebook Just Pull A Myspace

Yesterday’s excitement was huge, everyone seemed to like Mark Zuckerberg‘s presentation about the new platform Facebook.

The integration of multiple mini-sites was a major buzz and of course every Facebook member will love it to be able to show off all their web20-geekiness, without having to leave Facebook.
But if we put down the buzz and hype for some minutes, at least the time needed to read this entry, we can analyze a little better what happened last night. And before I pound my egg, let me tell you that from now on I consider Zuckerberg, AKA the guy who is rumored to have turned down a $1bn bid, a master strategist is.

Probably the creators of most implemented platforms are still after-buzzing and seeing vertical statistic lines instead of USD signs in their best nightmares, maybe even finally dream of dollars too.
Several of the implemented platforms are still without a real revenue stream and might now hope to finally generate some revenue.

WRONG!
Zuckerberg doesn’t need all 30 for Facebook. Zuckerberg isn’t interested in helping to develop their platform and user base. No, the only thing that counts is to continue the development of Facebook.
Facebook as a platform. Facebook as the new and geeky MySpace. Open to anyone and everything you want to, is available. A little like Virb, except… well, Zuckerberg is smarter.
Instead of building everything himself, he lets existing and rather popular services join the popularity and fame of Facebook. Smart and proven dev-team integrate their platform into Facebook.

One $mart dude, Mark. So, actually Zuckerberg just pulled a MySpace. But still a number smarter : without investment.

I wonder if that’s the reason wy last.fm isn’t part of the party, although they have announced that something was/is in the works.
There is no doubt that Facebook’s F8 will boost the popularity of many of the 30 integrated sites/services/applications, but what will their value be after 12 months if they had to live without facebook? Null, zilch, nada, noppes.
Suddenly X million of users would disappear from their [falsely inflated] user base, because they have never signed up for any of the services, but used them within Facebook, statistics would drop even faster than they will grow over the next weeks.

Nothing more or less than a master stroke of genius.
Zuckerberg, the master strategist.
Zuckerberg the MySpace 2.0, but also the founder of an unaffordable platform.
Zuckerberg, the creator of the post-Yahoo era?

And I don’t seem to be the only one who thinks this way, it seem that Tony shares shares the same view, but differently. :)

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