Why the Rumour of the Beats by Dr. Dre Acquisition by Apple is Ridiculous

Yesterday the Washington Post ran a report that Apple is on the verge of buying Beats, at the sweet price of $3.2 billion.

As both an Apple and music fan, this mix seems a match made in Hell. And that for multiple reasons, aside from the price tag.

First of all Apple is a brand which understands design and can make elegance fashionable. Beats by Dr. Dre headphones are the total opposite and merely a fashion statement. A fugly rather colorful one at that too, a fashion statement which comes with additional Beats branding at almost every possible side of the headphones too.

The complete opposite of what we know from Apple’s elegance. Chique elegance or was it elegant chic?

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