Derek Powazek on SEO: Is SEO needed and is it ethical?
And so, like the goat sacrificers and snake oil salesmen before them, a new breed of con man was born, the Search Engine Optimizer. These scammers claim that they can dance the magic dance that will please the Google Gods and make eyeballs rain down upon you.
Do. Not. Trust. Them.
The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web.
