Tumbling

♣ Do You Prefer A Great Style Over Awesome Design?

The challenge in establishing an effective design solution that reaches a broad audience is in no way less difficult or creative than making work that is personal in nature. In fact, I’d argue that it’s typically much more challenging, as it requires one to dissociate with personal perspectives, in an effort to understand the situation from a more pluralistic standpoint.

Eric Karjaluoto on design vs. style: Fuck Style an appeal to return to hardcore design.

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