Tag Marketing

Sarah Lacy on Seth Godin’s Brand

Brilliant closing line by Sarah Lacey (probably her first interesting line in many years):

We were going to reach out to Godin yesterday, but instead figured we could write this story by aggregating what everybody in the world thinks of Squidoo, and then asking him to pay us $400 to remove the parts he may not agree with.

What most have missed though is the huge marketing campaign, even if not entirely positive, the Squidoo Brands release aggregated in only 2 days. Marketing Guru Seth Godin 1 – 0 ‘tIntarwebz.

How One Badly Chosen Picture Can Ruin a Great Concept

I saw a great design concept. And then the complementary marketing image. which ruined everything for me. Marketing done badly.

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